The wide sandy beaches at Langland, Caswell and Limeslade are popular with swimmers and tourists with children, whereas the wide and calm waters of Swansea Bay tend to attract the water-sport enthusiast. Coastal paths connect most of the Gower bays and Swansea Bay itself, and can attract hikers to the countryside views throughout the year. Although little known on the tourist map, north from Swansea has some outstanding countryside, with panoramas of mountains. The former fishing village of Mumbles (located on the western edge of Swansea Bay) has a variety restaurants and coffee shops and is a popular tourist destination in the county. The promenade at Mumbles offers a panoramic view of Swansea Bay.

One of the prime attractions is the Waterfront. Swansea Bay has a five mile (8 km) sweep of coastline which features a sandy beach, a popular promenade, children's lido, leisure pool, a busy marina and maritime quarter, featuring the newest and oldest museums in Wales - the National Waterfront Museum and Swansea Museum, as well as a variety of cafes. Also situated in the maritime quarter is the Dylan Thomas Centre which celebrates the life and work of him with its permanent exhibition 'Dylan Thomas - Man and Myth'.

Swansea Bay, Mumbles and Gower has a selection of golf courses to suit all abilities. Swansea also attracts enthusiasts of surfing, windsurfing, kite surfing and kite buggying, as well as sailing, canoeing or waterskiing. Swansea Bay is also an ideal location for all types of fishing including sea, rock and coarse fishing.

The Gower Peninsula is a peninsula on the south coast of Wales. It was the first area in the United Kingdom to be designated as an Area of Outstanding Natural Beauty, in 1956

Mumbles is a large village with adjacent headland stretching into Swansea Bay. It is also a community made up of the Mayals, Newton, Oystermouth, Norton and West Cross. On the furthest islet stands Mumbles Lighthouse. Situated in the village is the ruin of Oystermouth Castle.

Port Eynon is the name of a village and a community in the city and county of Swansea, south Wales. The village is located in a remote south western corner of the Gower Peninsula which is a designated area of outstanding natural beauty. Port Eynon Bay is a very popular beach resort beside the village of Port Eynon. Port Eynon Point, to the south west of the bay, is the most southerly point of the Gower Peninsula. The bay is also in the area of outstanding natural beauty.